Articles with "small service" as a keyword



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Viewpoint: a transformative view for small service firms in the new Latin American service marketplace

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Published in 2021 at "Journal of Services Marketing"

DOI: 10.1108/jsm-06-2021-0192

Abstract: Purpose This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service… read more here.

Keywords: small service; service firms; firms new; marketplace ... See more keywords