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Published in 2021 at "Journal of Services Marketing"
DOI: 10.1108/jsm-06-2021-0192
Abstract: Purpose This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service…
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Keywords:
small service;
service firms;
firms new;
marketplace ... See more keywords