The adoption of smart banking services from a dual perspective: a qualitative study
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DOI: 10.1108/k-11-2022-1618
Abstract: PurposeThis paper aims to understand the facilitators and inhibitors that might influence customers' adoption of smart banking services (SBS) in Pakistan.Design/methodology/approachSemi-structured interviews were conducted with 33 bank customers in Multan and Lahore using a case… read more here.
Keywords: banking; adoption; banking services; study ... See more keywords