Active bidders versus smart bidders
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DOI: 10.1108/ejm-09-2016-0492
Abstract: The purpose of this paper is to contrast two lay theories of how consumers draw affective inferences about their online bidding experiences. The active-bidder theory (smart-bidder theory) predicts that after winning a bid, highly (minimally)… read more here.
Keywords: smart bidder; auction; active bidders; bidder hypothesis ... See more keywords