Consumer segments in the smart environmental objects market
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DOI: 10.1108/jcm-12-2017-2472
Abstract: Purpose The purpose of this study is to explore consumers’ profiles for and purchase intentions towards smart environmental objects. It segments consumers according to two apparently contradictory dimensions of smart environmental objects: environment (i.e. environmental… read more here.
Keywords: environmental objects; smart environmental; purchase intentions; consumer segments ... See more keywords