Enabling smart retail settings via mobile augmented reality shopping apps
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DOI: 10.1016/j.techfore.2016.09.032
Abstract: Retail settings are being challenged to become smarter and provide greater value to both consumers and retailers. An increasingly recognised approach having potential for enabling smart retail is mobile augmented reality (MAR) apps. In this… read more here.
Keywords: mobile augmented; augmented reality; shopping apps; enabling smart ... See more keywords