Positioning SMEs With a Lone Designer: A Qualitative Study of Small Design Firms
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DOI: 10.1080/10696679.2017.1311217
Abstract: The purpose of this study is to examine how small and medium enterprises (SMEs) with a lone designer strategically position themselves relative to large organizations (LOs). Based on a study of small design firms, the… read more here.
Keywords: lone designer; study small; smes lone; design ... See more keywords