BRAND-BUILDING; IT’S CHALLENGES IN THE NON-TRADITONAL EXPORTS (NTEs) SECTOR IN GHANA
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DOI: 10.15520/ijbm.v7i05.2016
Abstract: Abstract: Brand-building in SMEs is an area of study in its infancy. However, considering how literature has been published about branding in general, all theories and studies are based on large firms. The purpose: This… read more here.
Keywords: study; smes ntes; brand; brand building ... See more keywords