The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization
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DOI: 10.3390/socsci13080383
Abstract: This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized… read more here.
Keywords: consumption; sneaker customization; sporting consumption; sneaker ... See more keywords