Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy
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DOI: 10.1007/s11575-024-00547-3
Abstract: International social alliances—in which multinational enterprises (MNEs) and social enterprises (SEs) collaborate—are a vital source for the development and scaling up social innovations for value creation. Yet, these alliances face significant legitimacy challenges, which are… read more here.
Keywords: legitimacy; pyramid markets; bottom pyramid; international social ... See more keywords