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Published in 2022 at "Journal of Marketing"
DOI: 10.1177/00222429211023355
Abstract: Atmospheres are experiences of place involving transformations of consumers’ behaviors and emotions. Existing marketing research reveals how atmospheric stimuli, service performances, and ritual place-making enhance place experiences and create value for firms. Yet it remains…
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Keywords:
roar crowd;
interaction ritual;
social atmospheres;
ritual chains ... See more keywords