Articles with "social commerce" as a keyword



Interpreting and predicting social commerce intention based on knowledge graph analysis

Sign Up to like & get
recommendations!
Published in 2020 at "Electronic Commerce Research"

DOI: 10.1007/s10660-019-09392-1

Abstract: There have been significant efforts to understand, describe, and predict the social commerce intention of users in the areas of social commerce and web data management. Based on recent developments in knowledge graph and inductive… read more here.

Keywords: social commerce; knowledge graph; commerce intention; commerce ... See more keywords
Photo from wikipedia

The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm

Sign Up to like & get
recommendations!
Published in 2021 at "Technology in Society"

DOI: 10.1016/j.techsoc.2021.101567

Abstract: Abstract The rising trend of online social shopping is evident from the increasing volume of online social commerce. However, despite the importance of this development, only a limited number of studies exist pertaining to the… read more here.

Keywords: commerce; trust; social commerce; affordance ... See more keywords
Photo from wikipedia

Investigating online social media users’ behaviors for social commerce recommendations

Sign Up to like & get
recommendations!
Published in 2021 at "Technology in Society"

DOI: 10.1016/j.techsoc.2021.101655

Abstract: Abstract Online social media create virtual communities and network platforms that people use to create, share, and exchange opinions, views and experiences. With social networks, social commerce not only relies on commerce, but online social… read more here.

Keywords: social media; social commerce; users behaviors; online social ... See more keywords

Mobile Social Commerce: Current State and Future Directions

Sign Up to like & get
recommendations!
Published in 2019 at "Journal of Global Marketing"

DOI: 10.1080/08911762.2019.1620902

Abstract: Abstract With the sustained growth of the newly emerged market on mobile social applications such as Facebook, Snapchat, Instagram, WeChat, WhatsApp, and Line, mobile social commerce is the subject of increased attention among practitioners and… read more here.

Keywords: mobile social; research; commerce; social commerce ... See more keywords

A systematic review on social commerce

Sign Up to like & get
recommendations!
Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2017.1408672

Abstract: Abstract Social commerce is rapidly growing owing to widespread Web 2.0 and Web 3.0 applications in electronic commerce. Today, social commerce is approximately known both in terms of practical as well as theoretical area; and… read more here.

Keywords: commerce; area; social commerce; systematic review ... See more keywords

Value co-creation strategy in the social commerce Era

Sign Up to like & get
recommendations!
Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2018.1492240

Abstract: Co-creation is the process of involving different stakeholders in creating value for firms and markets. Co-creation is the process of engaging consumers or firms in value creation that creates a new marketing strategy for firms,… read more here.

Keywords: strategy; social commerce; creation; value ... See more keywords

Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites

Sign Up to like & get
recommendations!
Published in 2019 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2018.1448324

Abstract: ABSTRACT Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the antecedents of perceived usefulness and perceived ease of use from… read more here.

Keywords: commerce sites; toward social; social commerce; consequences consumers ... See more keywords
Photo by nublson from unsplash

IS THAT REALLY AN HONEST ONLINE REVIEW? THE EFFECTIVENESS OF DISCLAIMERS IN ONLINE REVIEWS

Sign Up to like & get
recommendations!
Published in 2018 at "Journal of Marketing Theory and Practice"

DOI: 10.1080/10696679.2018.1451257

Abstract: Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that the consumers include disclaimers that… read more here.

Keywords: online review; online reviews; honest online; social commerce ... See more keywords

UNDERSTANDING ROLES OF INSTITUTION BASED TRUST AND SOCIAL INTERACTIONS IN SOCIAL COMMERCE ENVIRONMENT

Sign Up to like & get
recommendations!
Published in 2024 at "Journal of Organizational Computing and Electronic Commerce"

DOI: 10.1080/10919392.2024.2313836

Abstract: ABSTRACT User-generated content is a two-edged sword in that it can both build and destroy trust in social commerce Web sites. One of the most important ingredients in the social commerce environment is institutional trust.… read more here.

Keywords: trust social; valence; commerce environment; social commerce ... See more keywords

Extending the investment model in social commerce: the role of trust in continuance purchase intention

Sign Up to like & get
recommendations!
Published in 2025 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-01-2025-0116

Abstract: This study aims to explore consumers’ continuance intention to purchase in social commerce from the perspective of the investment model. A total of 867 US consumers participated in this study, and a mixed-methods approach was adopted… read more here.

Keywords: social commerce; investment model; continuance; intention ... See more keywords
Photo from wikipedia

Hotel guests’ social commerce intention

Sign Up to like & get
recommendations!
Published in 2020 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-04-2019-0380

Abstract: The purpose of this paper is to synthesize a dyadic theoretical model which takes social-oriented and individual-initiative drivers into account and illustrates a mechanism between social commerce intention and its antecedents in the hospitality industry.… read more here.

Keywords: social commerce; commerce intention; commerce; hotel guests ... See more keywords