Articles with "social commerce" as a keyword



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Interpreting and predicting social commerce intention based on knowledge graph analysis

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Published in 2020 at "Electronic Commerce Research"

DOI: 10.1007/s10660-019-09392-1

Abstract: There have been significant efforts to understand, describe, and predict the social commerce intention of users in the areas of social commerce and web data management. Based on recent developments in knowledge graph and inductive… read more here.

Keywords: social commerce; knowledge graph; commerce intention; commerce ... See more keywords
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The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm

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Published in 2021 at "Technology in Society"

DOI: 10.1016/j.techsoc.2021.101567

Abstract: Abstract The rising trend of online social shopping is evident from the increasing volume of online social commerce. However, despite the importance of this development, only a limited number of studies exist pertaining to the… read more here.

Keywords: commerce; trust; social commerce; affordance ... See more keywords
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Investigating online social media users’ behaviors for social commerce recommendations

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Published in 2021 at "Technology in Society"

DOI: 10.1016/j.techsoc.2021.101655

Abstract: Abstract Online social media create virtual communities and network platforms that people use to create, share, and exchange opinions, views and experiences. With social networks, social commerce not only relies on commerce, but online social… read more here.

Keywords: social media; social commerce; users behaviors; online social ... See more keywords
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Mobile Social Commerce: Current State and Future Directions

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Published in 2019 at "Journal of Global Marketing"

DOI: 10.1080/08911762.2019.1620902

Abstract: Abstract With the sustained growth of the newly emerged market on mobile social applications such as Facebook, Snapchat, Instagram, WeChat, WhatsApp, and Line, mobile social commerce is the subject of increased attention among practitioners and… read more here.

Keywords: mobile social; research; commerce; social commerce ... See more keywords
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A systematic review on social commerce

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Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2017.1408672

Abstract: Abstract Social commerce is rapidly growing owing to widespread Web 2.0 and Web 3.0 applications in electronic commerce. Today, social commerce is approximately known both in terms of practical as well as theoretical area; and… read more here.

Keywords: commerce; area; social commerce; systematic review ... See more keywords
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Value co-creation strategy in the social commerce Era

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Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2018.1492240

Abstract: Co-creation is the process of involving different stakeholders in creating value for firms and markets. Co-creation is the process of engaging consumers or firms in value creation that creates a new marketing strategy for firms,… read more here.

Keywords: strategy; social commerce; creation; value ... See more keywords
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Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites

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Published in 2019 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2018.1448324

Abstract: ABSTRACT Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the antecedents of perceived usefulness and perceived ease of use from… read more here.

Keywords: commerce sites; toward social; social commerce; consequences consumers ... See more keywords
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IS THAT REALLY AN HONEST ONLINE REVIEW? THE EFFECTIVENESS OF DISCLAIMERS IN ONLINE REVIEWS

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Published in 2018 at "Journal of Marketing Theory and Practice"

DOI: 10.1080/10696679.2018.1451257

Abstract: Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that the consumers include disclaimers that… read more here.

Keywords: online review; online reviews; honest online; social commerce ... See more keywords
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Hotel guests’ social commerce intention

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Published in 2020 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-04-2019-0380

Abstract: The purpose of this paper is to synthesize a dyadic theoretical model which takes social-oriented and individual-initiative drivers into account and illustrates a mechanism between social commerce intention and its antecedents in the hospitality industry.… read more here.

Keywords: social commerce; commerce intention; commerce; hotel guests ... See more keywords
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The Factors Driving the Consumer Purchasing Intentions in Social Commerce

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Published in 2022 at "IEEE Access"

DOI: 10.1109/access.2022.3230629

Abstract: The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment. The understanding of the determinants and reasons accounting for the acceptance… read more here.

Keywords: commerce; seller; social networks; trust social ... See more keywords
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People, Technologies, and Organizations Interactions in a Social Commerce Era

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Published in 2017 at "IEEE Transactions on Engineering Management"

DOI: 10.1109/tem.2017.2711042

Abstract: Social commerce, a powerful combination of customer-oriented social computing technologies and new commercial features, is having an increasing impact on e-commerce, potentially generating substantial economic benefits. Drawing on socio-technical theory, this study establishes a research… read more here.

Keywords: technologies organizations; commerce; social commerce; people technologies ... See more keywords