Sign Up to like & get
recommendations!
0
Published in 2018 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-08-2016-0415
Abstract: Purpose The purpose of this study is to develop and test a model examining the key factors that emerge from the social customer relationship management (CRM) process. Specifically, the study aims to address the chain-of-effects…
read more here.
Keywords:
customer relationship;
social customer;
relationship management;
customer ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2020 at "International Journal of Organizational Analysis"
DOI: 10.1108/ijoa-11-2019-1933
Abstract: Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting…
read more here.
Keywords:
use;
customer relationship;
social customer;
scrm ... See more keywords