The Use of Social Digital Networks by NGDO from a Social Marketing Perspective
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DOI: 10.3390/socsci8060192
Abstract: The social marketing paradigm has been changing due to the use of digital social networks. This causes Non-Governmental Development Organizations’ efforts to focus on achieving a greater reaction from the public in these communication channels.… read more here.
Keywords: marketing; use social; networks ngdo; social marketing ... See more keywords