Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment
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DOI: 10.1007/s11747-017-0534-9
Abstract: Businesses often seek to leverage customers’ social networks to acquire new customers and stimulate word-of-mouth recommendations. While customers make brand recommendations for various reasons (e.g., incentives, reputation enhancement), they are also motivated by a desire… read more here.
Keywords: social empowerment; friends benefits; customers social; strategy ... See more keywords
Social Empowerment and Its Effect on Poverty Alleviation for Sustainable Development among Women Entrepreneurs in the Nigerian Agricultural Sector
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DOI: 10.3390/su16062225
Abstract: Despite the fact that the issue of female poverty is widespread, continuous attempts are made to combat it and advance women’s empowerment. To achieve the goals of sustainable development, such as eradicating poverty, attaining gender… read more here.
Keywords: agricultural sector; among women; poverty; sustainable development ... See more keywords