Exploring drivers for public engagement in social media communication with medical social influencers in China
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DOI: 10.1371/journal.pone.0240303
Abstract: Social networking sites offer an important means for increasing the accessibility and enabling new forms of health communication between the public and medical social influencers (MSIs). MSIs have a social presence and are perceived as… read more here.
Keywords: medical social; public engagement; communication; msis ... See more keywords
Motivating Social Influencers to Engage in Health Behavior Interventions
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DOI: 10.3389/fpsyg.2022.885688
Abstract: Social influencers are widely known as the promotors of purchase behavior as well as for their potential to change health behaviors among individuals in their social networks. For social influencers to be successful in changing… read more here.
Keywords: health; behavior interventions; health behavior; influencers engage ... See more keywords