The Impact of Social Marketing Campaigns on Reducing Mental Health Stigma: Results From the 2009–2014 Time to Change Programme
Sign Up to like & getrecommendations! Published in 2017 at "European Psychiatry"
DOI: 10.1016/j.eurpsy.2016.08.008
Abstract: Abstract Background In England, during 2009–2014 the ‘Time to Change’ anti-stigma programme has included a social marketing campaign (SMC) using mass media channels, social media and social contact events but the efficacy of such approach… read more here.
Keywords: 2014 time; 2009 2014; time change; social marketing ... See more keywords
Are Social Networks Useful to Challenge Stigma Attached to Mental Disorders? Findings from the Time to Change Social Marketing Campaign 2009–2014
Sign Up to like & getrecommendations! Published in 2017 at "European Psychiatry"
DOI: 10.1016/j.eurpsy.2017.01.279
Abstract: Introduction The new channels of communication as social media (e.g. Facebook and Twitter) and the social marketing campaign (i.e. campaign focused on enabling, encouraging and supporting behavioural changes among target audiences) can represent useful strategies… read more here.
Keywords: smc ttc; campaign; stigma; mental disorders ... See more keywords
Research on Social Marketing Strategies with An Agent-based Propagation Model
Sign Up to like & getrecommendations! Published in 2017 at "IFAC-PapersOnLine"
DOI: 10.1016/j.ifacol.2017.08.2375
Abstract: Abstract Considering the increasing complexity of social networks and user behaviors, it is very challenging for advertisers to formulate their strategies of selecting proper initial seed users in their social marketing efforts. In this paper,… read more here.
Keywords: based propagation; model; agent based; social marketing ... See more keywords
Bringing Produce to the People: Implementing a Social Marketing Food Access Intervention in Rural Food Deserts.
Sign Up to like & getrecommendations! Published in 2017 at "Journal of nutrition education and behavior"
DOI: 10.1016/j.jneb.2016.10.017
Abstract: This study describes and evaluates the process of implementing a social marketing food access intervention for food desert communities in rural California. A case study approach used mixed-methods data from nationwide market comparisons, environmental assessment,… read more here.
Keywords: intervention; social marketing; marketing food; implementing social ... See more keywords
P171 A Follow-Up Outcome Evaluation of Alabama SNAP-Ed's Social Marketing Campaign
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Nutrition Education and Behavior"
DOI: 10.1016/j.jneb.2019.05.547
Abstract: Background In 2017, Alabama Cooperative Extension System at Auburn University (ACES) contracted Altarum to conduct outcome and formative evaluations of its Live Well Alabama social marketing campaign. Based on Altarum's findings, ACES updated the three… read more here.
Keywords: outcome; social marketing; marketing campaign; alabama ... See more keywords
1% low-fat milk has perks!: An evaluation of a social marketing intervention
Sign Up to like & getrecommendations! Published in 2017 at "Preventive Medicine Reports"
DOI: 10.1016/j.pmedr.2016.11.017
Abstract: This study evaluated the effect of a 12-week social marketing intervention conducted in 2012 promoting 1% milk use relying on paid advertising. Weekly milk sales data by type of milk (whole, 2%, 1%, and nonfat… read more here.
Keywords: milk; intervention; market; gal week ... See more keywords
The impact of a community social marketing campaign on children’s meal orders and consumption: main outcomes from a group randomised controlled trial
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DOI: 10.1017/s136898002200163x
Abstract: Abstract Objective: Restaurants may be important settings for interventions to reduce children’s energy intake. The objective of this study was to test the impact of a parent-focused social marketing campaign to promote healthy children’s meals… read more here.
Keywords: social marketing; marketing campaign; impact; community ... See more keywords
A social work plan to promote HIV testing: A social marketing approach
Sign Up to like & getrecommendations! Published in 2017 at "Social Work in Health Care"
DOI: 10.1080/00981389.2016.1265626
Abstract: ABSTRACT Many people living with human immunodeficiency virus (HIV) do not know that they are infected. It is important for infected persons to get tested for HIV in order to be diagnosed and medically treated.… read more here.
Keywords: work; work plan; hiv testing; social work ... See more keywords
Ante La Duda, Pregunta: A Social Marketing Campaign to Improve Contraceptive Access during a Public Health Emergency.
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DOI: 10.1080/10410236.2020.1828534
Abstract: During the 2016-2017 Zika virus outbreak, preventing unintended pregnancy was recognized as a primary strategy to reduce adverse Zika-related pregnancy and birth outcomes. To increase awareness and uptake of contraceptive services provided through the Zika… read more here.
Keywords: campaign; marketing campaign; ante duda; access ... See more keywords
JA:2021-19. Developing a Social Marketing Intervention for Heat Safety among Florida Tomato Harvesters: Preliminary Findings of Formative Research
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Agromedicine"
DOI: 10.1080/1059924x.2020.1763752
Abstract: ABSTRACT Purpose: Despite recent improvements in the quality and availability of educational materials to promote heat safety in agriculture, success in addressing the factors that inhibit the adoption of self-protective practices among farmworkers remains limited.… read more here.
Keywords: heat; tomato harvesters; social marketing; heat safety ... See more keywords
Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana
Sign Up to like & getrecommendations! Published in 2019 at "Journal of African Business"
DOI: 10.1080/15228916.2019.1597323
Abstract: ABSTRACT The study sought to examine how a behavioral change theory (theory of planned behavior) could be used in social marketing to predict households’ waste disposal behavior in Ghana. A quantitative approach using self-administered questionnaires… read more here.
Keywords: marketing predict; waste disposal; social marketing;