When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
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DOI: 10.1057/s41262-018-0126-0
Abstract: This study examines the potential benefits for a company’s corporate image in forming a social alliance with a social profit organization. Drawing on Associative Network theory, consumers’ attitude towards the social profit partner should transfer… read more here.
Keywords: social profit; company; corporate image; attitude towards ... See more keywords
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
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DOI: 10.1177/00222429241258495
Abstract: Services marketing originated as a discipline to guide managers in marketing intangible products; in today's world, it must also guide managers in serving society. This research develops the concept of a social profit orientation, whereby… read more here.
Keywords: social profit; orientation lessons; world; profit orientation ... See more keywords
Assessing the Sustainability Performance of Coffee Farms in Vietnam: A Social Profit Inefficiency Approach
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DOI: 10.3390/su10114227
Abstract: If we aim to increase the sustainability of farming, we must be able to measure the sustainability of individual farms and relate this sustainability to the characteristics of the farm and its management. We hypothesized… read more here.
Keywords: social profit; sustainability; profit inefficiency; coffee ... See more keywords