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Published in 2019 at "Journal of Brand Management"
DOI: 10.1057/s41262-018-0126-0
Abstract: This study examines the potential benefits for a company’s corporate image in forming a social alliance with a social profit organization. Drawing on Associative Network theory, consumers’ attitude towards the social profit partner should transfer…
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Keywords:
social profit;
company;
corporate image;
attitude towards ... See more keywords
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Published in 2018 at "Sustainability"
DOI: 10.3390/su10114227
Abstract: If we aim to increase the sustainability of farming, we must be able to measure the sustainability of individual farms and relate this sustainability to the characteristics of the farm and its management. We hypothesized…
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Keywords:
social profit;
sustainability;
profit inefficiency;
coffee ... See more keywords