Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods
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DOI: 10.1108/jima-03-2022-0096
Abstract: Purpose The existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide understanding how the issues of usability such… read more here.
Keywords: mobile banking; credibility; social proof; adoption ... See more keywords
An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks
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DOI: 10.3390/su12229477
Abstract: Self-service kiosks are increasingly being used in situations where a person is out to buy food and/or drinks. Several cause-related marketing initiatives have capitalized on using self-service technology to include small donation requests at the… read more here.
Keywords: service kiosks; social proof; donation; proof ... See more keywords