Flow matters: antecedents and outcomes of flow experience in social search on Instagram
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-03-2019-0041
Abstract: Purpose This study aims to identify key motivation factors for consumers’ social search and examine the role of flow in the process. This study assessed how content quality (i.e. visual aesthetics, textual information and timeliness)… read more here.
Keywords: social search; experience; flow experience; information ... See more keywords
A partial knowledge of friends of friends speeds social search
Sign Up to like & getrecommendations! Published in 2021 at "PLoS ONE"
DOI: 10.1371/journal.pone.0255982
Abstract: Milgram empirically showed that people knowing only connections to their friends could locate any person in the U.S. in a few steps. Later research showed that social network topology enables a node aware of its… read more here.
Keywords: partial knowledge; social search; knowledge friends; friends friends ... See more keywords