Capturing Associations and Sustainable Competitiveness of Brands from Social Tags
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DOI: 10.3390/su11061529
Abstract: With the explosion of social media, consumers’ minds have become important assets in brand competitions. Determining a brand’s competitive structure based on consumers’ desires is particularly important to effectively establish a brand and maintain sustainable… read more here.
Keywords: social tags; method; brand; sustainable competitiveness ... See more keywords