Optimizing Social Visibility in OSNs With Anonymity Guarantees: Efficient Algorithms and Applications
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Transactions on Network Science and Engineering"
DOI: 10.1109/tnse.2022.3159672
Abstract: Online social network (OSN) is an ideal venue to enhance one's visibility. This paper considers how a user (called requester) in an OSN selects a small number of users and invites them as new friends/followers… read more here.
Keywords: query oracle; social visibility; anonymity guarantees; anonymity ... See more keywords
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification
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DOI: 10.1177/0047287517718354
Abstract: Despite consumers’ increasing use of social media channels to make their travel experiences more visible to people within their social networks, brand management research in the tourism literature lacks a clear understanding of how social… read more here.
Keywords: social media; brand management; social visibility; brand ... See more keywords