Government-led Macro-social Marketing Programs in Vietnam
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DOI: 10.1177/0276146716660833
Abstract: Although social marketing is regarded as an effective consumer-oriented approach to promoting behavioral change and improved well-being for individuals and communities, its potential for generating societal change is still under-researched. This article examines government-led macro-social… read more here.
Keywords: societal change; macro social; marketing; government ... See more keywords
Technology for societal change: Evaluating a mobile app addressing the emotional needs of people experiencing homelessness
Sign Up to like & getrecommendations! Published in 2022 at "Health Informatics Journal"
DOI: 10.1177/14604582221146720
Abstract: New technology that aims to tackle the systemic and societal problems face challenges bringing together diverse stakeholder perspectives effectively. We evaluate how an emotion-led approach, with a Living Lab process may be effective in these… read more here.
Keywords: technology societal; societal change; technology; evaluating mobile ... See more keywords