From SOFT approach to SWOT analysis, a historical reconstruction
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DOI: 10.1108/jmh-05-2023-0047
Abstract: Purpose The purpose of this study is to revisit the conventional wisdom about a key contribution [i.e. strengths, weaknesses, opportunities, threats (SWOT) analysis] in the field of strategic management. The societal context and the role… read more here.
Keywords: soft approach; methodology; approach; swot analysis ... See more keywords