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Published in 2024 at "Journal of Management History"
DOI: 10.1108/jmh-05-2023-0047
Abstract: Purpose The purpose of this study is to revisit the conventional wisdom about a key contribution [i.e. strengths, weaknesses, opportunities, threats (SWOT) analysis] in the field of strategic management. The societal context and the role…
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Keywords:
soft approach;
methodology;
approach;
swot analysis ... See more keywords