The Application of the Soft Modeling Method to Evaluate Changes in Customer Behavior towards e-Commerce in the Time of the Global COVID-19 Pandemic
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DOI: 10.3390/risks10030062
Abstract: As a result of the COVID-19 pandemic, business and consumer behavior towards online consumption and digital payments has changed. This trend, although significant, may be observed, to a varying extent, among customers across the European… read more here.
Keywords: customer behavior; soft modeling; behavior; behavior towards ... See more keywords