Sign Up to like & get
recommendations!
0
Published in 2018 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2017.12.004
Abstract: Abstract Social software creates opportunities for internal communication. Public relations literature suggests it affords more two-way internal communication that can meet the ideal of symmetry as promoted in the excellence theory (Grunig, 1992). This study…
read more here.
Keywords:
internal communication;
software internal;
software;
internal communicators ... See more keywords