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Published in 2018 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.09.001
Abstract: Abstract The purpose of this study is to improve the current understanding of the ways a manufacturer can learn to leverage the benefits associated with modular solution designs in its transition to a solution provider.…
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Keywords:
leveraging benefits;
modular solution;
solution design;
solution ... See more keywords