Consumer responses to shopper solutions in service settings
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DOI: 10.1108/jsm-08-2019-0287
Abstract: Purpose Retailers are continuously seeking to improve upon the in-store shopping experience for their customers. The present research aims to examine consumers’ responses to one such initiative – the shopper solution – that, despite its… read more here.
Keywords: shopper solutions; solutions service; shopping convenience; responses shopper ... See more keywords