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Published in 2020 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2020.07.003
Abstract: Abstract Shoppers report that 39% of their holiday gift-purchases are for someone “picky.” However, despite the ubiquity of shopping for picky people, little research has examined how people choose gifts for picky people. In the…
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Keywords:
shopping someone;
gift;
gifts picky;
someone picky ... See more keywords