Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy
Sign Up to like & getrecommendations! Published in 2020 at "Health Communication"
DOI: 10.1080/10410236.2020.1751400
Abstract: ABSTRACT Health communicators in the United States face substantial challenges in their efforts to increase parent uptake of the measles, mumps, and rubella (MMR) vaccine for their children. One major set of challenges involves low… read more here.
Keywords: vaccination; source; source credibility; vaccine hesitancy ... See more keywords
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-04-2020-0072
Abstract: PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory,… read more here.
Keywords: credibility; perceived source; source; source credibility ... See more keywords
Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Travel Research"
DOI: 10.1177/0047287518775781
Abstract: Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates… read more here.
Keywords: impact; source credibility; credibility; carbon offsetting ... See more keywords
Modeling and Comparing Brain Processes in Message and Earned Source Credibility Evaluation
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Human Neuroscience"
DOI: 10.3389/fnhum.2022.808382
Abstract: Understanding how humans evaluate credibility is an important scientific question in the era of fake news. Source credibility is among the most important aspects of credibility evaluations. One of the most direct ways to understand… read more here.
Keywords: source credibility; message; credibility; brain ... See more keywords
Source Credibility and the Information Quality Matter in Public Engagement on Social Networking Sites During the COVID-19 Crisis
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.882705
Abstract: During the coronavirus disease 2019 (COVID-19) pandemic, people use social networking sites (SNSs) to seek social support, ease the move toward the social distance, and communicate and engage with one another. However, there is growing… read more here.
Keywords: information; source credibility; quality; information quality ... See more keywords