Fashion influencers’ credibility on Instagram: the stimulus–organism–response (SOR) perspective
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2024.2436023
Abstract: ABSTRACT Fashion brands’ campaigns on social media typically rely on official brands’ accounts and influencers’ accounts. Drawing on S-O-R model, the current study examined how source credibility (expertise, trustworthiness, and similarity) and parasocial relationship influence… read more here.
Keywords: credibility; influencers credibility; social media; fashion ... See more keywords
Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy
Sign Up to like & getrecommendations! Published in 2020 at "Health Communication"
DOI: 10.1080/10410236.2020.1751400
Abstract: ABSTRACT Health communicators in the United States face substantial challenges in their efforts to increase parent uptake of the measles, mumps, and rubella (MMR) vaccine for their children. One major set of challenges involves low… read more here.
Keywords: vaccination; source; source credibility; vaccine hesitancy ... See more keywords
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-04-2020-0072
Abstract: PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory,… read more here.
Keywords: credibility; perceived source; source; source credibility ... See more keywords
Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting
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DOI: 10.1177/0047287518775781
Abstract: Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates… read more here.
Keywords: impact; source credibility; credibility; carbon offsetting ... See more keywords
Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility
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DOI: 10.1177/21582440241262647
Abstract: The high consumption rate of YouTube media compared to other social media platforms is a notable feature of contemporary media usage. This is particularly significant in Indonesia, where the current situation demands increased political involvement,… read more here.
Keywords: identity; expression; source credibility; political expression ... See more keywords
Evaluating source credibility effects in health labelling using vending machines in a hospital setting
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DOI: 10.1371/journal.pone.0296901
Abstract: Objectives Providing advice to consumers in the form of labelling may mitigate the increased availability and low cost of foods that contribute to the obesity problem. Our objective was to test whether making the source… read more here.
Keywords: credibility; source; vending machines; source credibility ... See more keywords
Modeling and Comparing Brain Processes in Message and Earned Source Credibility Evaluation
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Human Neuroscience"
DOI: 10.3389/fnhum.2022.808382
Abstract: Understanding how humans evaluate credibility is an important scientific question in the era of fake news. Source credibility is among the most important aspects of credibility evaluations. One of the most direct ways to understand… read more here.
Keywords: source credibility; message; credibility; brain ... See more keywords
Source Credibility and the Information Quality Matter in Public Engagement on Social Networking Sites During the COVID-19 Crisis
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.882705
Abstract: During the coronavirus disease 2019 (COVID-19) pandemic, people use social networking sites (SNSs) to seek social support, ease the move toward the social distance, and communicate and engage with one another. However, there is growing… read more here.
Keywords: information; source credibility; quality; information quality ... See more keywords
The impact of source credibility and information quality on healthcare consumers’ attitudes: the moderating role of perceived severity
Sign Up to like & getrecommendations! Published in 2025 at "Frontiers in Public Health"
DOI: 10.3389/fpubh.2025.1689496
Abstract: In the context of market competition, the acceptance of a doctor’s opinion by healthcare consumers depends on the source credibility and the information quality. In particular, differences in individual healthcare consumers’ perceptions of their illnesses… read more here.
Keywords: information; source credibility; information quality;
Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model
Sign Up to like & getrecommendations! Published in 2024 at "Sustainability"
DOI: 10.3390/su16051761
Abstract: In the digital era, businesses are actively integrating advanced technology and innovative marketing strategies to achieve sustained growth. Notably, virtual endorsers play a key role in driving enterprises towards digital transformation in the field of… read more here.
Keywords: credibility; product; virtual endorsers; model ... See more keywords
Communication Strategies for Sustainable Urban Agriculture in Thailand
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DOI: 10.3390/su162410898
Abstract: Urban agriculture (UA) is being increasingly embraced to improve access to healthy food and enhance urban aesthetics. This study explores the framing of urban agricultural knowledge disseminated via social media through a coding framework and… read more here.
Keywords: agriculture; thailand; communication strategies; urban agriculture ... See more keywords