The narrative strategies of retail spaces: a semio-ethnographic approach
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DOI: 10.1108/ejm-03-2019-0250
Abstract: Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method… read more here.
Keywords: semio ethnographic; spaces semio; strategies retail; retail spaces ... See more keywords