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Published in 2020 at "Assessment & Evaluation in Higher Education"
DOI: 10.1080/02602938.2020.1841091
Abstract: Abstract This article analyses the advertisements inserted in search engines of Spanish academic services websites in 2018 and 2019. Content analysis of these advertisements, conducted through the use of Semrush (Search Engine Optimization SEO and…
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Keywords:
search engine;
search;
marketing;
spanish contract ... See more keywords