Sign Up to like & get
recommendations!
1
Published in 2019 at "Communication Research"
DOI: 10.1177/0093650215609085
Abstract: Although some sound elements such as music or sound effects are commonly used in audiovisual messages, little research has been conducted to determine whether they guarantee better cognitive processing. The purpose of this study is…
read more here.
Keywords:
attention recall;
attention;
spark orientation;
orientation effect ... See more keywords