Articles with "specific cultural" as a keyword



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Published in 2020 at "European Journal of Marketing"

DOI: 10.1108/ejm-01-2019-0095

Abstract: Cultural intermediaries define the standards many consumers use when evaluating cultural products. Yet, little research has focused on whether cultural intermediaries may systematically differ from each other with regard to the standards they emphasize. The… read more here.

Keywords: field; cultural capital; specific cultural; field specific ... See more keywords