Enhancing online-to-offline specific customer loyalty in beauty industry
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DOI: 10.1080/17517575.2018.1527042
Abstract: ABSTRACT Customer loyalty is one of the core values for business success in beauty industry; however, there is insufficient research on weighing the importance of critical factors contributing to customer loyalty for the industry. This… read more here.
Keywords: beauty industry; specific customer; customer loyalty; customer ... See more keywords