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Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.02.020
Abstract: Abstract Prior research has documented a denomination effect, such that consumers are less willing to spend banknotes in large denominations (e.g., $100 bill) than in small denominations (e.g., five $20 bills). This research shows that…
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Keywords:
matching effect;
spending matching;
denomination spending;
denomination ... See more keywords