New product announcement: spokesperson a manifestation of increasing firm value
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Emerging Markets"
DOI: 10.1108/ijoem-03-2016-0056
Abstract: Purpose Before introducing new products, companies make announcements regarding the launch of the product which influences stock market yields of the announcing companies. Information content of the new product announcement has never been an exclusive… read more here.
Keywords: product announcement; spokesperson; announcement; product ... See more keywords
How does the radio spokesperson’s voice influence credibility?
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DOI: 10.1515/commun-2017-0015
Abstract: Abstract In radio, spokesperson credibility is a resource that can improve the effectiveness of a message, and its analysis requires the study of how voice qualities influence the listener. The aims of this study are… read more here.
Keywords: spokesperson; voice; radio; credibility ... See more keywords
Who Is Listening? Spokesperson Effect on Communicating Social and Physical Distancing Measures During the COVID-19 Pandemic
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.564434
Abstract: Effective communication during a pandemic, such as the current COVID-19 crisis, can save lives. At the present time, social and physical distancing measures are the lead strategy in combating the spread of COVID-19. In this… read more here.
Keywords: physical distancing; spokesperson; distancing; distancing measures ... See more keywords