Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
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DOI: 10.1007/s10796-017-9821-8
Abstract: Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost.… read more here.
Keywords: social media; uses gratifications; sponsored advertisements; media uses ... See more keywords