Articles with "sponsored marketing" as a keyword



Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

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Published in 2024 at "Agribusiness"

DOI: 10.1002/agr.21973

Abstract: This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of… read more here.

Keywords: sponsored marketing; state sponsored; marketing; marketing programs ... See more keywords