Dominant strategy truthful, deterministic multi-armed bandit mechanisms with logarithmic regret for sponsored search auctions
Sign Up to like & getrecommendations! Published in 2022 at "Applied Intelligence"
DOI: 10.1007/s10489-021-02387-2
Abstract: Stochastic multi-armed bandit (MAB) mechanisms are widely used in sponsored search auctions, crowdsourcing, online procurement, etc. Existing stochastic MAB mechanisms with a deterministic payment rule, proposed in the literature, necessarily suffer a regret of Ω… read more here.
Keywords: multi armed; sponsored search; dominant strategy; search auctions ... See more keywords
Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance
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DOI: 10.1109/mis.2019.2938881
Abstract: How to automatically generate a pool of keywords used by potential consumers is a challenging issue for advertisers in sponsored search advertising (SSA). Such a keyword pool serves as the base for market research and… read more here.
Keywords: sponsored search; keyword; generation; relevance ... See more keywords
Position-Aware Deep Character-Level CTR Prediction for Sponsored Search
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Transactions on Knowledge and Data Engineering"
DOI: 10.1109/tkde.2019.2941881
Abstract: Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she… read more here.
Keywords: click rate; sponsored search; level; character level ... See more keywords
Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform
Sign Up to like & getrecommendations! Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/5787491
Abstract: Federated learning has demonstrated strong capabilities in terms of addressing concerns related to data islands and privacy protection. However, in real application scenarios, participants in federated learning have difficulty matching. For example, two companies distributed… read more here.
Keywords: sponsored search; federated learning; auction mechanism; mechanism ... See more keywords