Exploring the Preference of Corporations for Sponsorship Motives and the Impact of Sponsorship Motives on Sponsoring Intention in Post-Epidemic Era: Using Two Different Approaches—FPR and SEM
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DOI: 10.3390/su15108087
Abstract: The aim of this study is to explore the preference of corporations for sponsorship motives and the impact of sponsorship motives on sponsoring intention in the post-epidemic era of COVID-19. Taking a Taiwanese company as… read more here.
Keywords: sponsoring intention; motives sponsoring; post epidemic; sponsorship motives ... See more keywords