Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach
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DOI: 10.1108/sbm-09-2014-0041
Abstract: The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based… read more here.
Keywords: outsourcing sports; sports organizations; paper; sponsorship ... See more keywords