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   Articles with "sponsorship disclosure" as a keyword



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Effects of different sponsorship disclosure message types on consumers’ trust and attitudes

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recommendations! Published in 2020 at "International Journal of Advertising"

DOI: 10.1080/02650487.2020.1807229

Abstract: Abstract Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer… read more here.

Keywords: disclosure message; disclosure; consumers trust; effects different ... See more keywords
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A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts

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recommendations! Published in 2020 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2020.1829771

Abstract: Abstract In view of the burgeoning innovation in marketing practices on social media, the need to understand how consumers react to these practices is also on the rise. Drawing on the persuasion knowledge model and… read more here.

Keywords: disclosure; literacy intervention; advertising literacy; sponsorship disclosure ... See more keywords
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Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts

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recommendations! Published in 2023 at "Journal of Travel Research"

DOI: 10.1177/00472875231171668

Abstract: Despite the growing relevance of influencer marketing, recent research suggests that consumers have negative reactions to social media ads. Our research investigates how different types of disclosure (paid partnership vs. in-text disclosure) and post content… read more here.

Keywords: consumers negative; material; negative reactions; resistance ... See more keywords
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Sponsorship Disclosure of Influencers – A Curse or a Blessing?

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recommendations! Published in 2022 at "Journal of Interactive Marketing"

DOI: 10.1177/10949968221075686

Abstract: Influencer marketing has become increasingly important in the field of marketing communication as an effective way to reach the appropriate target group. Using their own social media channels, influencers often give the impression that they… read more here.

Keywords: sponsorship; sponsorship disclosure; influencer; brand influencer ... See more keywords