How to Effectively Display Sponsorship Information: The Influences of External Time Cues and Information Type on Individuals’ Evaluations
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.786676
Abstract: Time, an important, yet scarce resource in daily living, affects cognition, decision-making, and behavior in various ways. For instance, in marketing practice, time-bound strategies are often employed to influence consumer behavior. Thus, understanding and mastering… read more here.
Keywords: information; time; display sponsorship; effectively display ... See more keywords