Sign Up to like & get
recommendations!
0
Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102576
Abstract: Abstract This paper revisits shopping centers' characteristics in the light of consumers' choices of actual centers in spontaneous online communications. We argue that modes of shopping centers marketing, which comprise a certain set of attributes…
read more here.
Keywords:
online communications;
spontaneous online;
shopping centers;
interplay consumers ... See more keywords