Twitter Power and Sport-Fan Loyalty: The Moderating Effects of Twitter
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DOI: 10.1123/ijsc.2017-0010
Abstract: Sport fans who have formed strong connections to their favorite team may be termed loyal fans. One popular communication tool for such fans is Twitter, which has been found to be an important medium for… read more here.
Keywords: team; fan loyalty; loyalty; sport fan ... See more keywords
Affective Outcomes of Membership in a Sport Fan Community
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DOI: 10.3389/fpsyg.2020.00881
Abstract: In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done… read more here.
Keywords: fan community; sport fan; fan; sport ... See more keywords