Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
Sign Up to like & getrecommendations! Published in 2018 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2017.1410202
Abstract: ABSTRACT Research question/purpose Instagram has become an increasingly popular tool for sport organisations to share visual content. This study aims to examine how professional team sport organisations use Instagram for branding purposes and to explore… read more here.
Keywords: sport organisations; professional team; brand; sport ... See more keywords
Effective engagement of survivors of harassment and abuse in sport in athlete safeguarding initiatives: a review and a conceptual framework
Sign Up to like & getrecommendations! Published in 2022 at "British Journal of Sports Medicine"
DOI: 10.1136/bjsports-2021-104625
Abstract: Sport, as a microcosm of society, is not immune to the abuse of its stakeholders. Attention to abuse in sport has recently become a priority for sport organisations following several high-profile cases of athlete abuse… read more here.
Keywords: safeguarding initiatives; sport; medicine; engagement ... See more keywords