From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers
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DOI: 10.2147/prbm.s406346
Abstract: Introduction The contribution of sport organizations to solving social issues has been acknowledged. However, little is known about how sport organizations can turn social issues into business opportunities as a means of creating shared value… read more here.
Keywords: consumption; sport; self concept; sport organizations ... See more keywords