Examining the antecedents of sport team brand equity: A dual-identification perspective
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DOI: 10.1016/j.smr.2017.07.010
Abstract: Abstract Although the practice of building brand equity in the context of professional sport teams is popular, the formation of sport team brand equity in the sport marketing literature is still relatively unknown and incompletely… read more here.
Keywords: team; team brand; sport team; sport ... See more keywords
Sport team emotion: Conceptualization, scale development and validation
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DOI: 10.1016/j.smr.2017.08.007
Abstract: The purpose of this study was to identify key emotions associated with professional sport team brands and to develop a valid, reliable scale to measure the recall of these emotions. A pool of 30 potential… read more here.
Keywords: sport team; analysis; scale; emotion ... See more keywords
Linking sport team sponsorship to perceived switching cost and switching intentions
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DOI: 10.1080/16184742.2017.1318410
Abstract: ABSTRACT Research question/purpose: Although literature has focused on the impact of sponsorship on the customers’ purchase intentions, the impact of sport team sponsorship on switching intentions on service providers remains a largely overlooked research topic.… read more here.
Keywords: team; sport team; switching intentions; team sponsorship ... See more keywords
Individual vs. Team Sport Failure—Similarities, Differences, and Current Developments
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DOI: 10.3389/fpsyg.2022.930025
Abstract: The construct of “choking under pressure” is concerned with the phenomenon of unexpected, sudden, and significant declines in individual athletes’ performances in important situations and has received empirical attention in the field of sport psychology.… read more here.
Keywords: choking pressure; sport; team; team sport ... See more keywords