National identity and sporting mega-events in Brazil
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DOI: 10.1080/17430437.2018.1490266
Abstract: Abstract Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports,… read more here.
Keywords: mega events; sporting mega; national identity; national cohesion ... See more keywords
Attending sporting mega events during COVID-19: mitigation and messaging at UK EURO 2020 matches
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DOI: 10.1093/heapro/daac176
Abstract: Summary The UEFA EURO 2020 football tournament was one of the largest Sporting Mega Events (SMEs) to take place during the COVID-19 pandemic. Mitigating the risk of virus transmission requires a multi-layered approach for any… read more here.
Keywords: covid mitigation; mega events; sporting mega; euro 2020 ... See more keywords