Sporting shades of green: a comparative analysis of sponsored national mythmaking in Irish rugby and soccer
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DOI: 10.1080/17430437.2016.1221940
Abstract: Abstract This paper derives from an ongoing study of how modern sports contribute to the (re)definition of national identities in the context of increasing marketization and mediatization of sport at different levels. In this paper,… read more here.
Keywords: sporting shades; analysis; shades green; rugby ... See more keywords